Stryvex
Our Passion
Built on Real Commercial Experience
Stryvex is a boutique growth consulting firm specialising in partnerships, go-to-market strategy, marketing, community building, and business development. We partner with startups, SMEs, and executive teams to drive real commercial results — through partnerships, go-to-market strategy, marketing, and business development. Senior thinking. Personal accountability. No filler.
With 15+ years building partnerships and go-to-market programmes at companies like Waze (Google) and Pentera — across AdTech, cybersecurity, transit tech, and SaaS — we bring the kind of pattern recognition that only comes from experience.
Built and scaled Waze's partner ecosystem post-acquisition — bridging startup agility with Google's global infrastructure to drive growth across new markets.
Waze
Built partnerships and community programmes across Europe, Israel, and Latin America — helping grow one of the most engaged user ecosystems in tech.
Pentera
Led field and channel marketing, partner development, and go-to-market execution in the cybersecurity space — translating complex technical value into pipeline and revenue.
Cybereason
Designed the Growth Partners community programme and Know Your Customer framework — building the internal infrastructure to scale partner-led growth in the cybersecurity market.our own."
Formalize
Built the full partner program and board deck for Formalize's Series B fundraising — designing the go-to-market architecture, across 6 European markets.
Strategy built for your reality
Stryvex is not a traditional consulting firm. We don't hand you a strategy deck and move on to the next client. We stay in it — working alongside you from first principles through to execution.Every engagement is built from scratch around your specific goals, market, and constraints. You get senior-level thinking, direct access, and a partner who treats your business like it's their own.
Services Built for Momentum
Position your brand, sharpen your message, and drive the right attention. We build marketing programmes that generate demand — not just awareness. That includes curated events and executive roundtables designed to put you in the right room, drawing on experience running field marketing and community events at Google and Pentera.
Marketing That Drives Demand
About me
I build the infrastructure that turns technology companies into growth machines.
Founder & CEO
Deborah Laks
Partnerships, marketing and business development professional with international experience across tech, SaaS, cybersecurity, compliance tech, edtech, insurtech, and smart mobility — within corporates, startups, and scaleups.
Former Google, Waze and Pentera. Kellogg MBA. With a strong background in building partner ecosystems, creating events, and connecting entrepreneurs, investors, companies and institutions to help ideas and businesses grow.
I founded Stryvex to do that work on my own terms — with the same senior-level thinking, but no layers between you and me. Every engagement is mine personally. No account managers, no junior teams. If you're working with Stryvex, you're working with me.
